Exactly.

"...don't waste your time writing stories that aren't vitally important to you. And by 'important,' I don't mean that you should set out to write great literature, because that's the one guarantee that whatever you do produce won't be it. That's the kind of thing that's decided by others, it's out of your hands. 'Important' means entertaining stories that you're dying to tell."--Comic book author/artist Bill Willingham, in an interview with Cyriaque Lamar at io9.com.